A brand is a commercial identification used to distinguish a product or service from others. These must be aligned with the essence of the business, memorable and authentic.

The Mexican Institute of Industrial Property is a decentralized public agency with legal personality and its own patrimony and with the legal authority to administrate the industrial property system in Mexico.

It gives you the possibility to grant licenses.

You can franchise your product or service.

And you have the possibility to charge royalties.

By registering your brand in Mexico, not only does it become a valuable asset for your company, but it also gives you advantages to expand and create franchises. In addition, you eliminate the risk of someone else registering it in another part of the Mexican Republic and you could lose all your trajectory and positioning and no longer have the right to use it.

First we suggest that we check if your brand meets the requirements and has the potential to obtain registration. This service is $999. If you have a good scenario, that investment will be discounted to the Trademark Application Management service, which has a cost of $8,500 per CLASS. This cost includes our fees and the payment of 1 application. If your brand must be registered in 2 or more classes. The cost of the service is multiplied by the number of classes to be considered. To start filling your trademark application, a 50% down payment is required and the service is settled with the other 50% to send the application to IMPI. Prices already include IVA. This service can be invoiced. Prices valid until February 29, 2024.

There are a total of 45 categories or classes of brands, of which 34 correspond to products and 11 to services.

In all the classes in which you need to protect your brand. If you handle products of the same line of business you may only need to register in one class, but if you have a variety of products or services of different lines of business you can enter in 2, 3 or even more classes.

Not necessarily, it would be the advisable thing to do before launching your brand into the world to protect it, but if it is not possible for you to make all the registrations, you can start with one and then protect your brand in the next class, as long as it is available.

Phonetic Search Service of brands and class identification before the IMPI Cost $999 IVA Included.

With this Phonetic Search service in the IMPI Portal we can evaluate the outlook of your brand and let you know if it has a good chance of obtaining its registration.

Price valid until February 29, 2024.

It consists of sending a document to IMPI to notify them that you are currently using your brand. All brands whose registrations were granted after August 10, 2018 must send this document together with the payment of such notification, no later than 3 months after the 3 years have expired, otherwise the registration will be lost.

If the IMPI answered your application for registration with an official letter with any of these titles, it is very likely that you did not fill out your application correctly or you did not attach any of the documents required in the application. Remember that you have up to four months to respond to this official letter, and try to obtain your registration.

Each case is different, there are some cases where you can respond to IMPI , highlighting the differences of your brand, with the brands already registered to grant you your trademark registration, in these cases, you only have two months to send such response with proof of payment as in the previous case.

No, both institutions are independent of each other. You can register your business with the SAT, but that does not mean that your brand is protected, or you can register your business with the IMPI, without being registered with the SAT.

The application for registration may be made by one, two or more persons. It can be a natural person or a legal entity. Consider that if there are two or more applicants, a representative must be assigned citing it in an attached document called Rules of Use.

Yes, you can,-however, we recommend you to protect your name (Denomination) and logo (Figure) in the same application for registration (Mixed Application); otherwise, you will pay double the price. In case you have already registered the name, you can file a new application, but now only to protect your figure.